Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during March Madness.

To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. Salespeople are the performers in a Broadway musical, whereas marketing folks are the set designers, producers, and choreographers.  READ MORE