Usually, when you hear that you have received a “citation” it is a bad thing, but in the online marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are.

In simple terms, a citation in the online world refers to any time your company information is listed on a website. These include listings such as local directories, such as Yelp.com, YellowPages.com, and SuperPages.com.

Also, citations can be found on other types of websites such as local blogs, news website, employment sites, social media sites, government sites, the Chamber of Commerce site, and anything else that may mention your company.

Even if the mention has no link to your company’s website and only your company’s name is mentioned, it is still considered a citation.
However, the more information included, the better.

Why Citations Are Good

Any online exposure for your company will bring attention to your products and services, which you can obviously benefit from. Exposure opens you up to potential customers that may have previously passed you by, and citations play a vital role in helping you connect with these potential buyers.

In addition to that, citations are critical for search engine optimization today. Google and other search engines use citations to rank your business. The more citations you have, the higher your website will list in the search results. A higher ranking means more web traffic, which in turn equals more business for you.

So what is the key to getting more citations for your business? While there are a variety of ways to accomplish this, it all boils down to building more of a presence online.

However, several factors should be considered when building these citations.

Tips for Citations

At the very least, your citations should mention your company’s formal name, your physical address, and your local phone number (also called NAP for “Name, Address, Phone Number”) – and anything else that tells a search engine or a customer exactly who you are.

Even more important is that all of your citations are consistent and contain the exact same information. Using different addresses and phone numbers (except in the case of multiple locations) could actually hurt your ability to gain any benefits from them.

Finally, a citation is most effective when it is accompanied by as much information about your business as possible. So be sure to include your hours of operations, pictures, videos, details about your products and services, and any other helpful information you think your potential customers would like to have.

How do you know if your marketing strategies are working? Are you tracking the right metrics to gain a full understanding if you’re using the strategies that give you the biggest back for your marketing dollars?

Facebook has made critical changes to their news feed algorithm. The bottom line is if you post a lot on your Facebook Business page, fewer people will see what you post for free. You will have to buy ads from Facebook if you want to reach more of your Likes or followers.

How Social Media Activity Impacts SEO 

The key to website marketing success is search engine optimization or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services.

While there are many ways to enhance the SEO of your website, it is important to note that social signals are an important piece of the puzzle. 

However, some business owners are under the assumption that the more page “Likes” and “Followers” they get on social media, the better SEO success they will achieve as a result.  If you have 400,000 followers on Google+, Twitter or Facebook, that must mean you are well-known to the search engines, right?

In other words, just because you have thousands of page Likes and Twitter followers does not mean your website will rank higher on Google searches.   

Social Content Can be Powerful

It’s all about valuable quality content. SEO has changed in the past few years; today, human-friendly content rules the world of SEO. Since social media is mostly about posting and sharing great content, it definitely enhances your SEO efforts.

Content that is shared often across social media is viewed as “quality information” by “credible sources” that should be ranked accordingly. As a result, it is indexed and can show up in the search results.

Social Media is the New Link Juice

Having quality links back to your website is one way to strengthen any SEO.  Gone are the days when we could just buy a bunch of backlinks from random sources; the search engines got smart and decided that any old backlink won’t cut it.  Socials signals from sites such as Twitter, Google+, and Facebook are powerful, credible backlinks to your website that will definitely contribute to your overall SEO efforts.

Social Engagement Matters

If you use sites such as Google+, Facebook, Twitter, and YouTube to share links and other connections to your website, chances are better that more people will check it out and talk about it.

Once people are talking about something, sharing links, and posting about the content, social signals kick up a notch.

Google+… obviously, this is Google’s favorite social media platform. Therefore, being consistent and active there is a surefire way to boost SEO.

Social Media Profiles Rank in Search Engines

Social media profiles also rank in the search engines, which is a great way for additional exposure. If you do a search for any company’s brand name, their social media profiles are likely to show up in the results.

In conclusion, social media definitely plays a huge role in your search engine rankings. While there is no definite outline of how it all works together, it is a fact that social media is a valuable addition to your marketing efforts.  Post consistent informative, educational and entertaining shareable content and you’re on your way.


Author: Kevin Toney is “The Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. Call 204-783-6342 for a FREE 30- minute over the phone Coaching Session. Get a Free Expert Marketing Assessment, go here for details: www.FreeMarketingHelp.ca

 

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during March Madness.

To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. Salespeople are the performers in a Broadway musical, whereas marketing folks are the set designers, producers, and choreographers.  READ MORE

Question! Have you ever gone to a seminar, read a book or article, watched a video and discovered some great marketing ideas that you believe could help you grow your business? I’m sure your answer is yes.

How many of those great ideas have you IMPLEMENTED? For many of you, a lack of good ideas is not the problem; it’s a lack of focus and commitment to IMPLEMENT your ideas.

Often you know what to do, but you may not know what to do first or how to get started. Other times we get distracted by the latest “shiny object” before we IMPLEMENT the ideas we already have. So we start a lot of projects, but they don’t get completed.

Here are three steps to help you get things done.

STEP #1

Select one and only one project to work on at a time. Failure is usually a result of trying to IMPLEMENT too many good ideas at the same time.

STEP #2

Work with an accountability partner. Like a Marketing Coach. 🙂

STEP #3

Make a commitment to starting and completing your project in a specific length of time.

If you have marketing ideas rolling around in your head that you just can’t seem to get implement, call me I can help.

Call  (204) 783-6342

More and more businesses are using videos to promote their products and services. And why not? Video marketing is a highly effective and efficient online marketing strategy.

Most people would rather watch a video than read texts. Four times as many customers would rather watch a video about a product than reading about it.

By the end of 2017, it’s predicted that online video will account for 74% of all online traffic. Did you know YouTube is the second most used search engine behind only Google? Does your company have videos on YouTube?

Integrating Video Marketing into Your Online Marketing

In the age of Digital Marketing, video marketing is time efficient and cost effective because uploading a promotional video to websites is fairly easy and inexpensive today.

Traditionally, video marketing was mostly used by big companies for television advertisements. But by taking advantage of the Internet, and the many free and low-cost video marketing tools, smaller businesses can now launch affordable video marketing campaigns.

Depending on your marketing objectives you probably already have the tools to do video marketing. Most smartphones now take high-quality videos. If you have Microsoft Office you probably have Windows Movie Maker. Many social media sites offer some option to upload videos. You don’t need a Hollywood budget to test the waters of video marketing.

A video is an exciting marketing tool which can be used to promote, educate and entertain your target audience. It will encourage an emotional response and increase engagement from viewers.

You don’t have to be a large company to take advantage of the benefits video marketing. If you’re operating as a restaurant owner, real estate agent, chiropractor or a small company offering business to business services you should consider adding videos to your marketing mix.

If you would like to discover more on how you can use videos in your marketing, give me a call for free 30-minute coaching session. (204) 783-6342


Author: Kevin Toney is “The Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. Call 204-783-6342 for a FREE 30- minute over the phone Coaching Session. Get a Free Expert Marketing Assessment, go here for details: www.FreeMarketingHelp.ca  www.MarketingCoaching.ca