Kevin Toney

The Marketing Coach

“High School Volleyball Coach Shares His Passion for Coaching and Expertise On Marketing To Help Small Business Owners and Sales Professionals Improve Their Marketing And Increase Their Sales”

My Story

Here’s the Question That Changes Everything

Hey there, fellow business owner,

Let me tell you a story that might sound familiar. Picture a young guy in 1982, driving around in an old Ford Escort, selling products out of his trunk at football games. That guy was me – Kevin Toney – and I had no idea that those humble beginnings would lead to a 35-year journey that would transform how I think about marketing… and how I help businesses like yours succeed.

The Struggle Was Real

Back in my university days, I was hustling everywhere – flea markets, mail order, community festivals. I was doing whatever it took to make an honest buck. Sound familiar? After graduation, I thought it was time to start a “real” business. So I took some courses, joined networking groups, and started selling and marketing anything I could get my hands on.

But here’s the thing – it was a constant struggle.

I remember sitting in those networking meetings, surrounded by other business owners who all wanted the same thing: more sales, more growth, more success. But here’s what I noticed: very few of us (including myself) had a written marketing strategy. Most of us had very little marketing skills. The common refrains were always the same: “I don’t have time,” “I don’t have money,” “I don’t know where to start.”

I was feeling that pain too. And that’s when it hit me – if I was struggling with this, imagine how many other small business owners were going through the exact same thing.

The Lightbulb Moment

That’s when I realized something crucial: we small business owners don’t have Coca-Cola’s budget. We can’t run Super Bowl ads with Taylor Swift. We can’t compete with McDonald’s marketing machine. So how do we market our businesses in ways that are both affordable AND effective?

This question consumed me. I knew there had to be a better way.

The Deep Dive

So I went on a mission. For over 20 years, I dove deep into the world of marketing. I studied books by the best marketers in the world, attended countless seminars, and consumed every video and audio program I could find. I even made it a personal goal to never go to sleep without learning something new about marketing.

Along the way, some amazing things happened:

• In 1995, one of my marketing programs was showcased in Entrepreneur Magazine
• I became a contributor to Executive Magazine
• I achieved expert author status at EzineArticles.com
• I conducted marketing seminars for STAPLES
• I developed and taught marketing courses at the YM-YWCA Enterprise Centre for 6 years
• I provided training for major companies like Investors Group and Freedom 55 Financial

But here’s what I’m most proud of: I developed a DEEP and STRONG PASSION for helping small businesses succeed with marketing.

Why This Matters to You

Here’s what I learned through all those years of study and real-world experience: the lack of effective marketing is one of the top reasons so many businesses never reach their full potential. It’s not because the business owners aren’t smart or hardworking – it’s because they’re trying to figure out marketing on their own while running their business.

And that’s exactly where I can help.

More Than Just Marketing

You know what? I believe in giving back. I’ve been a volunteer high school volleyball coach for over 25 years. I’ve visited schools to talk about entrepreneurship and spoken to groups like the Woman’s Business Owners Club. For three years, I was even president of a small business networking group.

Why am I telling you this? Because I want you to know that I understand what it means to be committed to something bigger than yourself. When I work with business owners, I’m not just looking for a quick transaction – I’m looking to build long-term partnerships with people who want to create businesses that will last for years.

The Real Question

So here’s what I want to ask you: Do you believe your business has reached its full potential? Are you keeping up with the constantly changing marketing landscape? Do you have someone to be your sounding board? Are you using the latest technology to save money, time, and make your marketing more effective?

If you’re honest with yourself, you probably answered “no” to at least one of those questions. And that’s okay – that’s exactly why I’m here.

Your Success Story Starts Now

I’m on a mission to share the secrets and insights I’ve discovered with committed business owners who are hungry for success. I want to help you discover proven, low-cost, affordable strategies that will transform your marketing. You’ll get insider tips on how to best invest your marketing dollars and efforts.

Every day, I’m learning new things that I want to share with you to help you build a successful, long-term business. My coaching provides current, timely, and practical marketing advice that will put your business on the path to greater success.

Ready to Write Your Success Story?

If you want to grow your business by 25% or more without having to spend a fortune on advertising, I’d love to talk with you. I’m offering a Free Marketing Opportunity Analysis where we can discuss your specific situation and explore how we can work together.

Don’t let another day go by wondering “what if.” Your success story is waiting to be written.

Let’s write it together.

Call now: (204) 783-6342

Kevin Toney – The Marketing Coach

W
hy Most Marketing Efforts Fail (And How to Fix It)
Here’s what I’ve learned after working with hundreds of small business owners: most marketing isn’t failing because of bad tactics. It’s failing because there’s no real plan behind it.
You’re probably doing what I used to do – trying different things hoping something will work. A Facebook ad here, an email campaign there, maybe a flyer or two. But without a clear plan, you’re essentially throwing darts in the dark.
Think about it this way: you wouldn’t build a house without blueprints, right? You wouldn’t take a cross-country road trip without knowing your destination. So why are you trying to grow your business without a marketing plan?
Here’s a fact that might surprise you: research by the American Small Business Association found that businesses with a written marketing plan did about 24% more in sales than businesses without one. That’s not a small difference – that’s potentially thousands of dollars in extra revenue.
But here’s what most people don’t understand: developing your marketing plan isn’t just about writing down strategies and tactics. The planning process itself helps you understand all the different factors that could affect your success. It forces you to think through the details before you spend money.
The system that actually works:
After years of trial and error (and plenty of mistakes), I’ve developed a simple but powerful approach:
Plan – Figure out exactly who your ideal customers are and how to reach them
Implement – Put specific tactics into action in the right order
Track and Measure – Monitor what’s working and what isn’t, so you can do more of what works
It’s not complicated, but it works. And it’s the difference between hoping your marketing will work and knowing it will..

• Plan
• Implement
• Track and Measure