More and more businesses are using videos to promote their products and services. And why not? Video marketing is a highly effective and efficient online marketing strategy.

Most people would rather watch a video than read texts. Four times as many customers would rather watch a video about a product than reading about it.

By the end of 2017, it’s predicted that online video will account for 74% of all online traffic. Did you know YouTube is the second most used search engine behind only Google? Does your company have videos on YouTube?

Integrating Video Marketing into Your Online Marketing

In the age of Digital Marketing, video marketing is time efficient and cost effective because uploading a promotional video to websites is fairly easy and inexpensive today.

Traditionally, video marketing was mostly used by big companies for television advertisements. But by taking advantage of the Internet, and the many free and low-cost video marketing tools, smaller businesses can now launch affordable video marketing campaigns.

Depending on your marketing objectives you probably already have the tools to do video marketing. Most smartphones now take high-quality videos. If you have Microsoft Office you probably have Windows Movie Maker. Many social media sites offer some option to upload videos. You don’t need a Hollywood budget to test the waters of video marketing.

A video is an exciting marketing tool which can be used to promote, educate and entertain your target audience. It will encourage an emotional response and increase engagement from viewers.

You don’t have to be a large company to take advantage of the benefits video marketing. If you’re operating as a restaurant owner, real estate agent, chiropractor or a small company offering business to business services you should consider adding videos to your marketing mix.

If you would like to discover more on how you can use videos in your marketing, give me a call for free 30-minute coaching session. (204) 783-6342


Author: Kevin Toney is “The Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. Call 204-783-6342 for a FREE 30- minute over the phone Coaching Session. Get a Free Expert Marketing Assessment, go here for details: www.FreeMarketingHelp.ca  www.MarketingCoaching.ca