winnipeg marketing companyWhoever came up with the term Sales and Marketing has caused the failure of thousands of businesses, may be even millions. I’m sure they had no idea what they were unleashing and if they had to do it over, they would call it Marketing and Sales.

There is an old saying; “nothings happens until somebody sells something”. The truth is selling will not occur until marketing communicates a compelling offer. You should be using marketing to get your prospects to know, like and trust you.

Because of the term sales and marketing, business owners, entrepreneurs and sales professionals over the decades have always placed the emphasis on selling instead of marketing. They treat marketing like the appetizer, when it should be the main course.

As a marketing coach, if I earned 100 dollars everything someone says to me; “I’ll start marketing when I start making more sales”, I would be rich, not Bill Gates rich, but my seven year old son’s university would be paid for already.

I’m putting on the table today that we start calling it Marketing and Sales so we can start putting the emphasis where it rightly belongs; ON MARKETING!

The Internet has revolutionized the way marketing is done. The way we conduct marketing has changed, but it’s even more important to understand and practice the fundamentals of marketing.

Marketing must be the number one priority for every business or sales professional. No more treating it like something you do on the side when you have spare time. I’ve encountered this attitude far too often.

W. Edwards Deming, management expert, says businesses have to main functions, to innovate and to market.

A big component of marketing is building relationships and engaging with people on a human level. But relationships are not built overnight. You have to be patience, unfortunately patience is often lacking in many business owners and sales professionals, so they focus on sell! sell sell!

Selling without marketing is like rowing with one oar. You wouldn’t step into a boxing ring with one arm tied behind your back? So why try to sell without marketing. Put your emphasis on marketing and your selling will get a lot easier. It’s common sense, but my grandmother use to tell me, that common sense wasn’t very common.

Remember it should be MARKETING and SALES, not sales and marketing.

Emails Going Mobile

Back in the good old days (10 years ago), we could be assured that nearly every email or newsletter sent would be received, opened and read on a desktop or laptop computer. Well, those days are coming to an end. Today, email messages are more likely to be opened and read on a Smartphone than on a desktop or laptop computer.

I recently read a U.S.study that found 65% of all emails are read on a mobile device. Forty nine percent on Smartphones and 16% on Tablets. I haven’t seen any numbers for Canada yet, but I’m sure the numbers would probably be similar.

Smartphones, Tablets and other mobile devices are exploding in popularity. The changes in marketing that are a result of  Smartphone usage are enormous. Many marketing experts say it’s revolutionary.  I don’t think that’s over-stating the issue.  The internet is rapidly becoming a mobile environment.

Worldwide mobile web usage grew from 14% to 25% between May 2013-May 2014. Five years ago it was only 1% percent.

So how do we make it easy for people to view our promotional emails on their Smartphone?  I’m not quite sure yet, so I’m doing some research to find out the most affordable and effective solutions.

In change there are always opportunities. As more people access their email on the go, there is a higher probability that you will reach them; which means email open rates could go up.

The wide use of mobile devices will help us get our marketing message instantly and literally into the hands of our clients and prospects. Did you know that over 90% of all text messages are read with in 5 minutes? Mobile coupons are redeemed at a rate ten times higher than paper coupons.

In a survey, 70% of the participants say they would like to receive valuable offers on their phones. The emphasis is on VALUABLE.

To better engage with your customers, clients or patients you have to start thinking mobile. People interact with their text messages 6-8 times more than they do with their emails.

In the next few weeks I’m gong to be testing out some mobile email templates and the best way to deliver them.  I’ll keep you up to date on what I find.

Feel free to contact me if you have any inquiries on how mobile marketing is affecting your business.

Source: The data in this article was collected from a variety of sources including, MarketingLand, VB News, Google’s Mobile Marketing Playbook, Mobile Marketing Magazine.

search engine optimization,

Google Released It’s “Pigeon” Local Search Algorithm Update. This will affect where you show up in the Local Search. There will be winners and losers. “DUI lawyer” and Realtor/realty/real estate, these are some of the keywords that have been negatively affected so far.

These frequent changes are the reasons I’m not Bullish on SEO as I used to be.

Learn more 

 

Do you think email marketing is dead?

Many so-called experts have announced that email marketing is dead, well just take a look at this info graphic to see the hard data that shows the death of e-mail marketing has been exaggerated.

marketing coaching, Kevin ToneyI have to confess that I am not a big fan of cold calling. There are other more effective and fun ways to prospect for new Business to Business leads.

But if you must when is the best time to do it, to make sure you get a hold of decision makers Read more here… Cold-Call-Timing