What marketing activities are you doing this year that you didn’t do last year?
The traditional forms of marketing that most small business owners engage in are not as effective as they once were. Just placing an ad in the newspaper or a magazine isn’t sufficient anymore. Direct mail via postcards and flyers has also lost some of it’s punch. Cold calling is pretty much dead, hello…do not call list and call display
If you’re marketing your products and services the exact same way you did last year you will probably get the same sales results. I’m sure you want to make more money this year than you did last year. So what are you going to do improve your situation?
Now don’t get me wrong, I’m not saying that you should stop using traditional forms of marketing and advertising. What I am strongly recommending is an integration of traditional marketing with the many free and low cost online marketing opportunities.
The public wants everything at their finger tips and the internet is the ideal way to give it to them. 21st century marketing MUST include a strong internet component. You have to be seen on the Internet by your prospective customers or clients.
So here are four 21st century marketing tools you should include in your marketing mix:
1. Lead generation website
Not just an online brochure or business card website. You need a site that will address the needs and interests of your target market and encourage them to “opt-in” to your marketing system.
2. Implement an e-mail marketing strategy
The first step to doing this is to start building an e-mail database. Don’t use Outlook, you need a commercial e-mail marketing program to do it right. Like the one I’m using to send this newsletter out. Examples of e-mail marketing tactics includes: e-newsletter, e-flyers, e-postcards, auto responders, e-coupons and e-direct sales letters
3. Facebook – the king of social media networking
Facebook is the number two most popular site on the internet behind Google. It’s not for kids any more. It has over 400 million members and growing by thousands everyday. The operators of Facebook are encouraging business owners to use Facebook by allowing you to create your own business page or fan page, for free. The marketing opportunities here are numerous. Get a Facebook account RIGHT NOW!
Coming on the scene only five years ago, YouTube currently ranks in the number three spot of most popular website. Do you know you can create your own YouTube channel for free? www.BusinessCoachingTv.com) . You can create your very own channel to promote your products and services.
Facebook and YouTube fall in the category of “Social Media” marketing. Others
include sites like Linked-in, My space, WikiHow, Blogs and too many more to discuss
A key fact to remember when using these marketing tools is that marketing is mostly about building relationships with real, live people. It’s still about getting people to know, like and trust you. These marketing tools are just that – tools to help you build long-term relationships with your clients and prospects.
Published by: Kevin Toney is “The Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. Call for a FREE Over the phone Coaching Session: